How to write a blog post? I never even thought to ask that question when I started blogging! What’s there to know? You just write. We all learned those skills in school.
I was so wrong! There is so much more to writing a blog post. But, don’t worry! I’ll show you what you need here!
When writing a blog post there are a lot of components to think about. At first it may seem overwhelming, but it will become second nature once you write a few.
- Before you get writing, if you haven’t already, install the plugin YoastSEO! There are so many reasons I love YoastSEO but let’s start with it’s primary function.
SEO stands for Search Engine Optimization. In short, making Google happy and making your post more popular! So SEO is all about keywords and frequency.
When I say keywords though, I actually mean key phrases. For example, the title of this post is How to Write a Blog Post. So, at the bottom of your post there’s an awesome Yoast box that asks you for your keyword. I type in there, “How to Write a Blog Post.”
After that, Yoast will monitor how many times you have your key phrase in your post and tell you if you’re doing well or need to find more ways to naturally incorporate it.
As you can see I had to use my key phrase multiple times to describe this process, so I’m doing great so far!
I always use my title as my key phrase so you want it to be something that people are going to search for. Before you write your post, go into Google and try typing in what people will search for to find your post.
Those suggestions that Google gives you is what you want your title to be. Save the cute, bold titles for the text on your Pinterest images.
- What you want to do now is throw out everything you ever learned about paragraph structure! Seriously, I’m not kidding! The 4-6 sentence paragraph, get rid of it!
When you are accepted into an ad program they will want your posts to be long. Long posts equal more time on your site. More time on your site equals more ad views and more money for you!
So, if you go back and look through this post you will see that each paragraph is actually only 1-3 sentences long.
- Another way of making your posts longer is to add quality images throughout your post.
I used to think that adding them in like a magazine or newspaper article was the way to go. No. Don’t do it. Save that for when you write an eBook! Just add them in the center, like I have throughout this post.
When I say quality, I’m also speaking from experience. I used to just upload my images from my phone or camera and slap them in.
No again! Use the website Canva to optimize them. It will help in their appearance as well as save load time once the image is inserted into your post.
Make sure that one of your images is a long Pin image to encourage readers to Pin your post to their Pinterest account. And, make sure that above it, you tell them to Pin it! (This is a “call to action” nice for “tell them what to do!”)
- Your post should be an average of 300-800 words. WordPress will let you know how you’re doing.
- Link back to other posts.
Linking back to other posts will keep your readers on your site longer. Again making your ad company happy and your earnings greater.
It also helps with that tricky SEO.
If you don’t have relevant content now, think of ideas for posts that will relate to the one you’re writing and make sure to add them into that post later.
- Add Categories and Tags (found in the tools on the right). These will help people move through your site if they are looking for more content on a certain topic.
- Edit your images to have “Alternative Text.”
For your long Pinterest image you will want to write in the description you want to show up on Pinterest.
For the other images, write out a description of the image.
- At the end of your post, invite readers to comment below.
This, again will make Google happy! If people are commenting, it means they’re reading. This makes your post more popular to the Google Gods.
Ask them a question regarding the post to encourage more comments.
- Check in with Yoast at the bottom again, to see if they have anymore suggestions to make your post more SEO friendly.
So there’s a lot more in how to write a blog post than you would think! I promise it becomes second nature after you do it a few times! But for now I’ve included a checklist to keep you on track until then! Just subscribe for more bloggy tips and I’ll send it right to your email!
Haven’t started your blog yet? Read my post What To Do Before You Start A Blog!